Chicago/Madison, WI – October 2014 — Madison Street Capital acted as the exclusive financial advisor to bb7® in arranging recapitalization and growth capital with Woodlawn Partners.  The announcement was made by Charles Botchway, CEO of Madison Street Capital and the transaction was led by Reginald McGaugh, Senior Managing Director at Madison Street Capital.

“Madison Street Capital and Reginald McGaugh proved to be excellent resources for my team and I as we reviewed our strategic options and assessed financing opportunities,” said Jim Frater, President of bb7.  “Working closely with Reginald over the past year proved to be invaluable.  He and the team at Madison Street Capital provided a variety of opportunities for us to tell our story to potential lenders, including Private Equity firms and Family Offices, before we ultimately found a perfect fit with Woodlawn Partners.”

bb7 is a multi-disciplined product development firm that combines an award-winning team with product marketing, science, technology, engineering, and regulatory expertise to deliver results.  They are a bustling idea lab responsible for generating products that solve untapped demand, unresolved needs and business goals across a wide range of industries. From marketplace analysis to concept development to engineering to product implementation, bb7 delivers more than products, they deliver groundbreaking solutions.

“Leveraging their creativity and professional, manufacturing, and academic experiences to deliver solutions for their clients, bb7 is an innovative product development firm that is poised for growth,” said Reginald McGaugh.  “Jim and their entire management team played a key role in the process and we look forward to working with them in the future.”

About BB7®:
bb7 is a leading-edge product design and product development consulting firm whose work spans strategy, innovation, design, engineering, prototyping, and testing, through new product implementation. A key market differentiator is the cross-functional approach blending scientific, engineering, and design effort into a single developmental cycle. It partners with global clients to provide services for client needs, alternatives and solutions. bb7 is located in Madison, Wisconsin and serves both regional and national clients. For more information on BB7, please visit their website at:

About Woodlawn:
Woodlawn Partners is a Chicago-based private equity firm focused on succession strategies and organizational development. We are focused on building entrepreneurial businesses into self-sustaining, professional organizations. Woodlawn partners with businesses to provide an ownership succession strategy and to directly support management teams in accelerating and managing growth. The firm has an experienced advisory team and trusted outside specialists to directly support management teams through an ownership transition and for the long-term. For more information, please visit the firm’s website at:

About Madison Street Capital, LLC:
Madison Street Capital, is an international investment banking firm committed to integrity, excellence, leadership and service in delivering corporate financial advisory services, merger and acquisition expertise, financial opinions, and valuation services to publicly and privately held businesses. These services position our clients to succeed in the global marketplace. In undertaking each new project, the client’s goals and objectives become ours, ranging from financial advisory and successful capital raises to M&A transactions to transfers of ownership. Madison Street Capital views emerging markets as the core component driving the global growth of our clients, and will continue to focus significant assets on these markets. Our firm has earned the trust of clients around the world through our unwavering dedication to the highest levels of professional standards. For additional information, please visit our website at

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